Valeria is a writer and multidisciplinary creative based in Madrid, working across editorial writing, creative direction, photography and film.
Writing is where her creative practice begins. She is interested in people, the worlds they inhabit and the ways culture shapes their identities. That curiosity carries into her visual work, where she explores how setting, composition and atmosphere can tell a story.
With a background in International Relations and a master’s in Creative Direction, Content & Branding, she brings research and cultural awareness to her creative process. Her current specialization in Luxury Fashion & FMCGs builds on her interest in fashion, communication, and brand expression.
She is looking to contribute to editorial and creative projects that value a distinct perspective, thoughtful concepts, and attention to detail.
Behind the Work
President & Social Media Manager
Led the Book Club and managed its social media presence, combining community leadership with content creation and communication.
IE Book Club
Lifestyle Writer
Pitched and wrote 28 original stories, interviewed members of the IE community, and covered university events for IE’s student publication.
The Stork
Editor & Writer
Wrote over 15 travel and lifestyle articles, edited lifestyle content, and trained new interns for a London-based luxury publication.
Luxuriate Life Magazine
Team–NGO Liaison · Academic Project
Served as the main point of contact between our student team and Surfrider Spain, coordinating communication, sharing feedback, and keeping the team aligned with the NGO’s needs.
Surfrider Spain
My experience spans editorial writing, content editing, communications, and community leadership.
Experience
Bachelor’s · IE University
A foundation in research, critical analysis, and understanding political, social, and cultural contexts.
International Relations
Master’s · IE Business School
Studies in brand strategy, storytelling, photography, video production, and entertainment and media production.
Creative Direction, Content & Branding
Specialization · IE Business School
Further studies in luxury fashion, consumer goods, and brand communication.
Luxury Fashion & FMCGs
A foundation in cultural understanding, creative storytelling, and brand communication.
