Writer and multidisciplinary creative based in Madrid. Exploring identity, emotion, and culture through words, photography, and film. 

Valeria Jaramillo weisson

I'm a writer and multidisciplinary creative based in Madrid, drawn to the ways fashion, film, and culture express who we are. 

My work brings together editorial writing, creative direction, and image-making. Wether developing a concept, shaping a narrative, or composing photography, I start with the story I want to tell and how I want it to feel. 

Writer. Visual Storyteller. A creative eye and a curious mind. 

Meet Valeria

Storytelling through still and moving images. My work spans photography, screenwriting, co-direction, and art direction, bringing together narrative, atmosphere, and visual composition. 

03. Photography & Film

Developing concepts, moodboards, and visual narratives that give a project its character. I connect cultural insights with choices in styling, setting, and composition to express a clear idea. 

02. Creative Direction

Articles, essays, and scripts shaped by research, curiosity, and a distinct point of view. My experience spans lifestyle and luxury editorial, with attention to voice, structure and detail. 

01. Writing & Editorial

A writer's instinct for narrative, a creative eye for imagery, and a thoughtful approach to bringing ideas to life.

What I bring

Written for Luxuriate Life, February 2025

An exploration of the Lana's first year, from its distinctive architecture and interiors to its culinary offerings and Dior Spa. 

A Year of Excellence at the Lana, Dubai

Selected Writing
Get in touch

For creative collaborations, editorial projects, or opportunities to work together, I'd love to hear from you. 

Let's create 
something 
worth sharing